Monitors campaign performance and prepares evidence-backed creative, audience and budget changes.
Outcome
Explains paid-social performance and prepares evidence-backed creative, audience and budget experiments.
What the workspace shows
- Campaign and creative contribution
- Audience and frequency signals
- Commerce outcomes
- Next test hypothesis
Operating contract
- Inputs: Meta campaigns, ad sets, creatives, spend and matching Shopify purchase behavior.
- Sources: Meta Ads, Shopify.
- Modes: Read, Prepare, Execute.
- Output: A reviewable optimization action with creative, audience, budget and success condition defined.
- Human control: The capability prepares changes; publishing and budget movement remain approval-gated.
Why it matters to the system
Demonstrates a closed loop between creative production, paid distribution and commerce evidence.